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How might we help women develop healthy eating habit during pregnancy?
Individual project
December 2016 - January2017
How is it different from Recipe Apps?
Precipe is here to understand you instead of you taking the effort of reaching us.
It is not just about recipes, but multiple nudges to break down barriers of habit building.
Pregnancy add a new identity (mom) to women. It is the time to shift the old habit and cultivate new habit. To do this, they need to deal with huge
amount of information; build brand new skills on cooking and time managing; fight the temptation of food and drinks they love. I try to help with this through engaging behavior economic principles (demonstrated in the image below).
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Food as cure - Reduce anxiety by decreasing Uncertainty of outcomes of their decisions
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Know you well & Easy to cook - Simplify the amount of information people have to process when making decisions by providing customized recipe and easy guidance.
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Ongoing data tracking - Tangibility & Feedback - data of nutrition for each meal and for overall trimester in relation to baby's development to make sense of where they are in the process.
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Know your baby - Goal-setting & Motivation - help moms make sensible and achievable diet goals that provide long-term vision of a health baby and short-term motivation.
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Healthy alternatives - Mental Models - By provide recipes of drink and food that taste as good as 'guilty food', user will be easier to accept a new recipe.
Copyright © 2017 Deloitte Development LLC. All rights reserved.
How do we use it ?
It fit into your daily activity. It is not just a recipe app but a family engaging app to share the responsibility of bearing a baby; an online grocery store to shrink the preparing and cooking process to purely enjoyable creation.
Design Process
Problem framing
Research
Usability test
Problem framing
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