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MAIN FEATURES
WIREFRAME & USER FLOW
It fit into your daily activity. It is not just a recipe app but a family engaging app to share the responsibility of bearing a baby; an online grocery store to shrink the preparing and cooking process to purely enjoyable creation.
PROTOTYPR
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Pregnancy add a new identity (mom) to women. It is the time to shift the old habit and cultivate new habit. To do this, they need to deal with huge amount of information; build brand new skills on cooking and time managing; fight the temptation of food and drinks they love. I try to help with this through engaging behavior economic principles (demonstrated in the image below).
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Food as cure - Reduce anxiety by decreasing Uncertainty of outcomes of their decisions
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Know you well & Easy to cook - Simplify the amount of information people have to process when making decisions by providing customized recipe and easy guidance.
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Ongoing data tracking - Tangibility & Feedback - data of nutrition for each meal and for overall trimester in relation to baby's development to make sense of where they are in the process.
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Know your baby - Goal-setting & Motivation - help moms make sensible and achievable diet goals that provide long-term vision of a health baby and short-term motivation.
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Healthy alternatives - Mental Models - By provide recipes of drink and food that taste as good as 'guilty food', user will be easier to accept a new recipe.
APPENDIX- Habit building
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