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MAIN FEATURES

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WIREFRAME & USER FLOW

It fit into your daily activity. It is not just a recipe app but a family engaging app to share the responsibility of bearing a baby; an online grocery store to shrink the preparing and cooking process to purely enjoyable creation.

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PROTOTYPR

Pregnancy add a new identity (mom) to women. It is the time to shift the old habit and cultivate new habit. To do this, they need to deal with huge amount of information; build brand new skills on cooking and time managing; fight the temptation of food and drinks they love. I try to help with this through engaging behavior economic principles (demonstrated in the image below).

Copyright © 2017 Deloitte Development LLC. All rights reserved.

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  • Food as cure - Reduce anxiety by decreasing Uncertainty of outcomes of their decisions 

  • Know you well & Easy to cook - Simplify the amount of information people have to process when making decisions by providing customized recipe and easy guidance

  • Ongoing data tracking - Tangibility & Feedback - data of nutrition for each meal and for overall trimester in relation to baby's development to make sense of where they are in the process.

  • Know your baby - Goal-setting & Motivation - help moms make sensible and achievable diet goals that provide long-term vision of a health baby and short-term motivation.

  • Healthy alternatives - Mental Models - By provide recipes of drink and food that taste as good as 'guilty food', user will be easier to accept a new recipe.

APPENDIX- Habit building

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